Deere is part of a coalition called the Climate Action Partnership – DuPont, parent company of Pioneer Hi-Bred is another one – that has been backing climate legislation.
The ads claim that a cap-and-trade system that the legislation would create to raise the cost of fossil fuels would eliminate many jobs. Viewers are urged to call John Deere’s compliance hotline.
“Cap-and-trade will raise the cost of energy, which will drive high-paying manufacturing jobs overseas. As energy prices soar, Deere can shift its manufacturing to overseas plants in China, Brazil or India leaving its U.S.-based employees out in the cold. It’s time for Deere’s employees to voice opposition against a company policy that endangers their jobs,” said Matt Kibbe, president and CEO of FreedomWorks said in a press release.
The ads will run on CNN, Fox News, Headline News and the History channel.
The campaign against Deere comes as Democrats and the Obama administration are gearing up for a last-ditch, campaign-year push to get a climate bill through the Senate.